Through the lessons in this pack, you will learn:

– CUSTOMER PREFERENCE: The likes, dislikes, motivations and inclinations that drive customer purchasing decisions. They complement customer needs in explaining customer behaviour.

– CUSTOMER INTIMACY: Learning as much as possible about your customers, either as individuals or as very small segments of your market, and meeting their specific needs. Most successful businesses are those that build close win-win relationships with their customers – not just strong working relationships, not just good business relationships, but customer-intimate relationships.

– CUSTOMER LOYALTY: Measure of a customer’s likeliness to do repeat business with your brand. It is the result of customer satisfaction, positive customer experiences, and the overall value of the goods or services a customer receives from a business.

– CUSTOMER REFERRAL: Experiential marketing tactic that encourages customers to advocate on behalf of your brand. Here, customers share their brand experience with family, colleagues, and friends.