Through the lessons in this pack, you will learn:

– CUSTOMER ACQUISITION: Bringing customers down the marketing funnel from brand awareness to indicating interest and then purchase decision.

– CUSTOMER RETENTION: A business’s ability to turn customers into repeat buyers and prevent them from switching to a competitor. This is the lifeblood of most subscription-based companies.

– CUSTOMER SERVICE: A well-performed service makes for the most important part of the value chain for customers.

– CUSTOMER EXPERIENCE: The totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.