Business Growth Accelerator Program (B-GAP) Pack 1

Through the lessons in this pack, you will learn:

– CUSTOMER PROFILING: How to identify the characteristics of the people who are most likely to purchase your product or service and derive a lot of value from it.

– CUSTOMER SEGMENTATION: Dividing your customers into groups based on common characteristics so that your business can market to each group effectively and appropriately, based on these characteristics.

– CUSTOMER EXPECTATION: What customers predict will happen if they use your product or service. Before they decide to make a purchase, customers gather and interpret information about the product, which influences how they view the product and its quality.

– CUSTOMER VALUE: What is your product or service worth to a customer? Perceived value is typically a mix of price, quality, and outcome.